Social media and best practices

The Istria Tourist Board has organised a business workshop on digital marketing and its benefits, with the aim of concluding the #ShareIstria campaign on a high. The workshop was dedicated to local tourist forces, thanks to which it achieved and successfully holds its high standard and reputation.

You can download the presentation from our pages and watch a video filmed during the workshop that took place at Rovinj’s Lone Hotel on 8th July 2016, led by lecturer Ken Herron:

» Presentation: Social Media and best practices 2016 (pdf/4MB)

Uvod/Introduction: Denis Ivošević, ITB Managing Director
Ken Herron
00:13:10 Introduction
00:22:40 Practices
Follower Management, Audience Management, Content Management
00:33:05 Posts:
Photos, Videos, Emoji, Length, Frequency, Timing, Keywords, Hashtags, Tagging, Amplification, Integration, Analytics
00:45:40 Networks
Facebook, Instagram, Twitter, Vine, Periscope, Pinterest, Google+, LinkedIn, SlideShare, YouTube, Snapchat
01:09:40 Tools
Native Mobile Apps, ManageFlitter, Adobe Spark Post, Foodie, Layout, Waterlogue, Moju, Hyperlapse, Ditty, Flipagram, Quik (formerly Replay), Animoto, ThingLink
01:25:30 Mistakes
01:35:40 Daily Checklist
01:44:00 Q&A
Hvala/Thank you!
Ken Herron & Istria Tourist Board