According to world standards, Istrian olive oil is of the highest quality which can be tasted if you follow the olive oil roads with marked oil mills and cellars of the best Istrian olive growers. They will be glad to share all the secrets of their trade with you, followed by the time for olive oil tasting, that flowing gold which brings health, youth and beauty!

Focused on promoting olive oil culture, raising quality standards and creativity and better experience exchange, each olive oil producer has been evaluated not only by its olive oil production but also according to the following criteria:

Brand strength: presence at important international competitions, awards won, Media appreciation on the domestic and international scene, respect among customers and opinion leaders

Product strength: sufficient quantities with a quality product, product diversification (cultivar, monocultivar), focus on eco-product

Visibility: presence in web stores, label design, bottle design, packaging design, design in additional services and products

Communication and new technologies: quality signage for access to the itinerary, own website in several foreign languages, presence on social networks on different platforms, own promotional material, press kit, own multimedia content (photos and videos), quality description of the property and each product with organoleptic description, knowledge of foreign languages

Functionality and aesthetics of the olive oil itinerary: architecturally designed complex of buildings and olive cellar (especially exterior and interior): oil mill, olive cellar, tasting room, point of sale, outdoor areas / terraces with all access roads, access roads (especially for guests and especially for the production process), landscaped environment, green areas and a sufficient number of secured parking spaces, sanitary facilities for guests only (separate male/female)

Reception of guests: a guided visit to the olive oil itinerary, guided tasting offer with prior notice

Additional services and products: the possibility of preparing food / cooking show / VIP reception; it is desirable that the olive oil itinerary has an eno-gastronomical offer and professional staff for the provision of these activities as well as accommodation units, if necessary; the possibility of organizing special events such as gourmet, weddings, car shows and the like in the form of space, infrastructure, quality and equipment as well as organizational and communication knowledge;

Based on the points achieved, producers of extra virgin olive oils are awarded special designations:

Guide to the Excellence of Istrian Olive Oil Producers
HALL OF FAME
Symbol for an exclusive producer of Istrian olive oil, representing long-standing excellence, rich tradition and outstanding reputation
PREMIUM
Represents exceptionally high-quality Istrian olive oil producers, offering a premium selection of products and unforgettable experiences
EXCELLENT
A label that represents reputable olive oil producers and mills, known for their exceptional and high-quality offerings
RECOMMENDED
Symbolizes esteemed Istrian olive oil producers, celebrated for their outstanding extra virgin olive oil